Kirthiga Reddy argues AI is shifting how consumers find brands, moving discovery from search boxes to conversational and recommendation-driven surfaces. Marketers must rewire funnels around AI-assisted journeys rather than traditional paid acquisition.
📎 Read full article →Circana's five consumer shifts show shoppers prioritizing value-aligned, meaningful purchases over pure price cuts this holiday season. Retailers that lead with purpose and experience are expected to capture share.
📎 Read full article →Digital Commerce 360 reports that as AI agents and assistants influence buying decisions, brands are reallocating budgets toward AI-optimized product data and agentic commerce channels.
📎 Read full article →Exploding Topics lays out a data-driven method for spotting emerging niches before they saturate, emphasizing signal detection in search volume, social chatter, and early-stage marketplace listings.
📎 Read full article →The U.S. Chamber of Commerce highlights resilient, future-facing business categories — from AI-enabled services to sustainability niches — signaling where entrepreneurial capital is flowing next.
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